Sales Manager Job Description
Introduction
Job descriptions contained herein are representative of the most common business structures and their most common positions. The responsibilities contained within each description can be retained or delegated to lower level positions based on company needs. This would be done as compared to individual employee experience and abilities. Most likely, a brand new company would not include all the management levels contained herein. The company would instead assign multiple management and even lower responsibilities to the positions established, pending growth. The intent here is to provide scalable options for small businesses.
Sales Manager Job Description
Position Summary
The Sales Manager leads the sales team and develops plans to meet the company’s revenue goals. This role coaches sales employees, manages customer relationships, and uses sales results to improve performance.
Key Responsibilities
- Set sales goals and develop plans to achieve them.
- Hire, train, coach, and evaluate sales employees.
- Assign sales territories, accounts, or opportunities as needed.
- Monitor leads, proposals, customer activity, and sales results.
- Support the team with complex sales opportunities and customer concerns.
- Build and maintain relationships with key customers.
- Coordinate with marketing, operations, and customer service teams.
- Prepare sales forecasts, budgets, and performance reports.
- Identify market opportunities and recommend improvements to sales processes.
- Ensure sales activities and commitments follow company policies.
Qualifications
- Experience in sales, including leading or coaching a sales team.
- Strong communication, negotiation, and customer relationship skills.
- Ability to set goals, review sales data, and manage a sales pipeline.
- Strong leadership, planning, and problem-solving skills.
- Experience with customer relationship management software is preferred.
Success in This Role
The Sales Manager succeeds when the team meets its sales goals, customers receive reliable support, and sales forecasts and records are accurate.