Marketing Manager Job Description
Introduction
Job descriptions contained herein are representative of the most common business structures and their most common positions. The responsibilities contained within each description can be retained or delegated to lower level positions based on company needs. This would be done as compared to individual employee experience and abilities. Most likely, a brand new company would not include all the management levels contained herein. The company would instead assign multiple management and even lower responsibilities to the positions established, pending growth. The intent here is to provide scalable options for small businesses.
Marketing Manager Job Description
Position Summary
The Marketing Manager plans and manages activities that build awareness of the business, attract customers, and support sales. This role develops campaigns, oversees marketing channels, and measures results to improve performance.
Key Responsibilities
- Develop marketing plans, campaigns, and budgets that support business goals.
- Manage the company’s website, email marketing, social media, advertising, and promotional materials.
- Maintain consistent branding and messaging across marketing channels.
- Research customer needs, competitors, and market opportunities.
- Coordinate with sales and other departments on promotions and customer communications.
- Manage marketing staff, freelancers, agencies, and vendors as needed.
- Track campaign results, leads, customer response, and marketing expenses.
- Adjust marketing activities based on performance and business priorities.
- Plan events, partnerships, or community outreach when appropriate.
- Report marketing results and recommendations to leadership.
Qualifications
- Experience planning and managing marketing campaigns.
- Strong writing, communication, organizational, and project management skills.
- Familiarity with digital marketing tools and performance reporting.
- Ability to manage budgets, deadlines, and multiple projects.
- Experience supervising staff or outside vendors preferred.
- A degree in marketing, business, communications, or a related field is preferred; equivalent experience is also valued.
Success in This Role
The Marketing Manager succeeds when marketing activities reach the right customers, generate measurable interest and sales opportunities, and use the marketing budget effectively.